German basketball side FC Bayern Basketball and Bwin have extended their sponsorship deal for a further two years. The sports betting and online gaming company will remain a ‘premium partner’ of the German BBL and Euroleague team until 2016.
“We are delighted to have extended our partnership with FC Bayern Basketball, who like the football team, have made us their premium partner,” said Daniele Sano, head of sponsorship and events at Bwin.
“The chance to work alongside FC Bayern München brings benefits to us, as it enables us to establish ourselves as one of the leading sport betting companies in Germany and the wider international community.”
The basketball side have been associated with Bwin since 2011 whilst the company’s affiliation with Bayern’s soccer team goes back even further, to 2008.
source : www.sportspromedia.com
