Sportradar strikes Infront agreement to expand streaming offering

Sports and betting-related services company Sportradar has boosted its online streaming offering by agreeing a media rights deal with the Infront Sports & Media agency.

The coverage will be streamed through the Betradar Live Channel, which is available across online, mobile and tablet platforms for punters and also in betting outlets.

Sportradar will stream coverage of 4,000 sporting events marketed by Infront, including about 1,500 football matches per year.

The rights include football’s Indonesian Super League, the TBF top division of basketball in Turkey, the European Handball Federation European Championships and the International Ice Hockey Federation World Championships.

“Since we first began providing live streaming alongside our range of existing solutions in 2013, we have significantly extended our media rights offering for our Live Channel products,” Sportradar chief executive Carsten Koerl said.

“Our goal is to ensure that our customers offer their clients the most entertaining and engaging experience. Thanks to this game-changing deal with Infront, our live offer has increased to over 5,000 live events to the bookmaking industry within the first year of service.”

Infront’s executive director of summer sports, Stephan Herth, added: “This premium package of media rights includes many of the world’s most popular team sports and is a big gain for the end consumers that access the live streaming through their preferred betting channel.

“With this enhanced portfolio, its in-depth sports know-how and profound understanding of data, Sportradar is now in the position to provide the betting industry with an attractive offering. This will also enhance the exposure of these top sport properties within one of the fastest growing segments of the sports industry.”

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