Online gambling operator Tipp24 has announced it is to rebrand as ZEAL Network in a move that will mark the latest step in its ongoing development strategy.
The firm said that the planned name change reflects its wider strategic focus, which has expanded over the past few years beyond the original consumer-facing business.
As part of the rebrand, Tipp24 has invited its shareholders to an extraordinary general meeting in London on November 19 in order to vote on the name change.
If the decision is backed by shareholders, the new name will come into effect a few days later.
Dr Hans Cornehl, chief executive officer of Tipp24, said: “Renaming the company ZEAL is the next logical step for our business: it reflects the broader focus of our company and it captures perfectly our aspiration to create a better world of lottery.”
source : www.igamingbusiness.com