Swedish affiliate marketing company Ihre Consulting has been appointed by Casumo to assist with the online casino company’s expansion.
According to Casumo, the partnership will focus initially on Germany and the UK, with the company keen to expand from its stronghold in the Scandinavian market.
Casumo, which combines social and real-money gaming to offer a service that rewards players based on their loyalty, is licensed in Malta and available in Swedish, Norwegian, Finnish, English and German.
The company is planning a major television advertising campaign across Scandinavia in the coming months.
“Casumo is one of the fastest growing online casino operators in Europe and this partnership will further strengthen our exposure on the UK and German speaking markets,” Casumo’s affiliate and partnerships director, Hanne Aimonen, said.
Edward Ihre of Ihre Consulting added: “We have been following the Casumo brand since they launched, and are impressed by their product. We see this as a perfect partnership for us, and are pleased to be able to promote them to our network.”
source : www.igamingbusiness.com
