Betradar, the sports betting data brand of Sportradar, has announced Spanish and Latin American-focused operator Codere as the latest partner for its Live Channel Retail solution.
Under the agreement, the streaming channel will be integrated in 100 outlets across Spain this year, with the intention to connect additional outlets in 2015.
Live Channel Retail includes a range of international media rights such as the Italian Serie A and French Ligue 1 top-tier club football competitions as well as ATP and WTA tennis events, broadcasting for a minimum of 12 to 16 hours each day.
The solution has also recently been upgraded to offer extended statistical and betting-stimulating widgets as well as a fresh television look and feel.
“The Betradar Live Channel powerfully combines live sports pictures with live sports data even in off-peak hours and brings a new distinction to our current portfolio,” Codere marketing director Ángel Fernández Fernández said.
“We’re always looking at ways of providing our customers with new and entertaining products.”
Joern Anhalt, managing director of media rights at Sportradar, added: “This collaboration is another confirmation of the high demand for our entertaining and revenue-driving retail live betting product which combines live sports broadcasts with live odds and live statistics.”
source : www.igamingbusiness.com
