Digital marketing solutions provider Traffic Generation (TraffGen) has appointed Aristocrat Technologies’ Jeffrey Connors as its new vice president of sales for the Americas. The appointment of Connors continues the company’s expansion into the US gaming market and follows the recent arrival of Kathy Davis from Genesis Gaming.
Connors brings with him more than twenty years of experience in the US casino market, having worked for a number of gaming suppliers including Anchor Gaming, Gaming Systems International, and Bally Technologies, as well as two stints at Aristocrat Technologies.
In his new role, Connors will oversee TraffGen’s sales efforts toward continued expansion in the US market and the Americas.
“Having Jeff join the TraffGen team further solidifies our commitment to expanding across the US and the Americas,” said TraffGen CEO Andy Caras Altas. “His vast sales and account management experience, as well as his ability to grow his client base while maintaining high levels of customer service and satisfaction, are perfectly suited to bring TraffGen’s suite of marketing and player development tools to casinos across the Americas.
“This helps to consolidate TraffGen’s position as the global leader in convergence marketing technology.”
Connors most recently served as senior director of sales, Western Region for Aristocrat, where he successfully managed the team responsible for selling the entire portfolio of enterprise software systems products and managed services. He also developed and implemented the sales strategy for the company’s new digital casino and portal.
He had re-joined Aristocrat in January 2012 after a seven-year term as vice president of regional sales at Bally. In that role, he was credited for expanding the systems client base, implementing a new CRM solution and pipeline sales forecasting tools and was recognized as having the number one sales team for sales revenues.
“I am very excited to join TraffGen and to introduce their unique array of products and services to my casino customers,” said Connors, following his appointment. “Their innovative analytical tools will provide unprecedented insight into players and empower casino operators to increase revenues across their gaming floors.”
source : www.gamingintelligence.com
