Sagmeister takes senior role at paysafecard

Pre-paid payment provider paysafecard has moved to expand its management team by appointing Berny Sagmeister as vice-president of new business.

Sagmeister will join paysafecard from EMI Music/Universal Music, where he helped develop various new segments such as the streaming market for Universal Music.

In his new role at paysafecard, Sagmeister will be responsible for the development of the online merchant and partner network, as well as for the implementation of the sale strategy for new market segments.

“I see my personal strengths in the development and realisation of visions and strategies to leverage successful business models,” Sagmeister said.

Udo Müller, chief executive officer of paysafecard, added: “New business is an important factor for the continuing expansion of paysafecard and for strengthening our global leadership position.

“With his experience and assertiveness, Berny Sagmeister will be an important part of the team that drives this expansion.”

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