iSoftBet unveils new brand identity

Online and mobile gaming software provider iSoftBet has unveiled a new brand identity that it said better reflects its range of content and services.

The rebrand includes a new logo and website, the latter of which iSoftBet said has been redesigned to allow customers to better access services.

Both operators and players will now be able to access iSoftBet’s catalogue of branded, original, mobile games direct from the homepage, as well as information on the range of B2B services available from the firm.
Nir Elbaz, commercial director at iSoftBet, said: “Looking the part is vital, of course: we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation.

“We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.

“We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers.

“We strive to offer our customers the best possible service, and we can’t wait to introduce the new brand identity to new and existing customers.”

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