Bookmaker Ladbrokes has reportedly enlisted the Recommended Agency Registers (RAR) to assist with a search for a new PR agency.
According to TheDrum.co.uk, the appointed agency will acquire a brief that is thought to include corporate and public affairs.
The RAR will now begin an assessment of agencies to compile a shortlist.
Although the full agency remit has not yet been disclosed, existing agency relationships will be unaffected by the review.
It is expected that the successful agency will be appointed before the end of the year.
source : www.igamingbusiness.com
