Scoreradar to rebrand as Sportradar Media Services

Sports and betting-related services company Sportradar has moved to bring the Scoreradar operation under its overall brand by renaming the sports data services provider ‘Sportradar Media Services’.

Launched in 2007, Scoreradar offers a suite of services and products to the sports media industry, including pre, live and post-event data feed deliveries.

Scoreradar has also hosted content solutions such as live sports applications, statistics centres and live score products.

Sportradar said it opted to rebrand Scoreradar as its previous name “did not do justice to its full range of content”.

Carsten Koerl, chief executive of Sportradar, said: “The Sportradar brand is a powerful one that stands for proven quality and reliability to over 600 clients worldwide.

“With all the recent developments that we had implemented in our media-facing services, it felt like the right time to bring all those services together under a new Sportradar brand, sharing in the whole organisation’s momentum and high regard.

“But this is not a cosmetic change. The data feeds and applications we are providing across multiple channels such as web, mobile, TV and print are best in class and continue to grow in number and quality.

“‘Sportradar Media Services’ reflects our ongoing investment and focus on the technologies and innovations that will drive our client-focused solutions and will propel us as we strive to enhance sports coverage in a progressive and cost effective manner.”

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