Sports data provider PERFORM has entered into a record 10-year media extension deal worth around US$ 525 million with the Women’s Tennis Association (WTA).
This extension to PERFORM’s existing partnership with the WTA marks the largest live media rights & production venture in the history of the WTA & in women’s sports.
The initiative will operate under the WTA Media banner, a joint endeavour between both organisations that will deliver premium content, an increase of 40 percent in the production of news content, additional magazine shows & off-court content to support the WTA’s mobile, digital & social media strategy.
Stacey Allaster , WTA Chairman & chief executive officer, said, “This is a game-changing & historic moment for our fans & for women’s sport. Our new broadcast strategy to produce all 2000 main draw singles matches in partnership with PERFORM will deliver exponential global exposure for our players, tournaments & partners.”
We are strong believers in the exceptional sport entertainment value of the WTA & are committed to driving the value for all WTA members & partners, commented Simon Denyer , joint chief executive officer for PERFORM. This deal also delivers maximum exposure to the WTA’s global fans on multiple platforms. This is a ground-breaking & innovative partnership with the WTA & is also a major first step in a significant 10 year growth plan for PERFORM.
In related news, PERFORM GROUP delisted from the London Stock Exchange yesterday following its takeover by Access Industries.
source : www.casinos-online.co.uk
