Sportech subsidiary MyWinners.com, the only website legally permitted to offer online horseracing wagering services to players in the US state of Connecticut, has entered into a marketing partnership with affiliate software supplier Income Access.
Under the agreement, MyWinners.com’s new affiliate programme will integrate with Income Access’s platform by the end of the first quarter of this year.
Income Access acquisition specialists will manage the programme in addition to developing and implementing a search engine marketing and media buy strategy.
MyWinners.com will also launch an affiliate programme on Income Access’s acquisition-tracking platform.
“We’re pleased to announce Income Access as our marketing partner – their experience in the gaming markets brings a unique perspective in the acquisition of horseracing fans for MyWinners.com,” MyWinners.com general manager Josh Tepper said.
“Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”
Nicky Senyard, founder and chief executive officer of Income Access, added: “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”
source : www.igamingbusiness.com
