UK-based interactive gambling company NetPlay TV has appointed current interim chief executive officer Bjarke Larsen to the role on a permanent basis.
Larsen first joined the company in 2007 as casino campaign and account manager before he went on to serve as project manager and head of products.
After being promoted to the role of commercial director, Larsen was named as the firm’s interim chief executive role last year following the decision by Charles Butler to stand down from the position.
Butler, who now serves as non-executive chairman of NetPlay TV, said: “Bjarke has been with the group for eight years and with his significant company and industry experience is well placed to lead the company in its next stage of development.”
Meanwhile, NetPlay TV has published a trading update in which it has revealed a decrease in marketing spend during the final quarter of 2014.
The drop in spending comes after the completion of a review of its marketing programme, which has in turn led to the development of a new strategy that the firm said has been designed to boost returns through “increased cost efficiencies and more accurately targeted marketing spend”.
NetPlay TV said that this process included the terminating of “onerous and inefficient” marketing contracts and working with major television partners to maximise the effectiveness of guaranteed airtime contracts.
The firm said that these changes have already delivered encouraging results, with marketing spend in the fourth quarter having decreased, while the average cost to acquire new depositing players has fallen and average revenue per player has increased.
Revenue for the quarter amounted to £6.4 million (€8.2 million/$9.7 million), which is the same amount recorded in quarter three but some way short of the £7.9 million posted in Q4 of 2013.
NetPlay TV also recorded a 4% increase in new depositing payers in the period while the number of active depositing players jumped by 3%.
The firm noted that results in the fourth quarter and underlying results for the full-year ended December 31, 2014 are in line with current market expectations.
source : www.igamingbusiness.com
