Automated retention marketing solutions provider Optimove has added real-time marketing capabilities to its retention automation platform.
The platform already allows users to manage and automate multi-channel customer marketing plans using proprietary predictive micro-segmentation technology.
However, the addition of trigger-based campaign will now enable users to respond to customer behaviour as they happen in real-time.
Marketers can select a message or offer to serve to each customer persona using Optimove’s customer modelling technology, before selecting an event or activity to trigger a message that can be personalised for individual customers.
The real-time capabilities also feature various end-to-end campaign management tools such as automatic selection of control groups, event tracking, automatic message delivery, results analysis and optimisation recommendations.
Pini Yakuel, chief executive officer of Optimove, said: “One of the holy grails of personalisation is the ability to implement real-time, data-driven customer marketing.
“By building into our customer retention software a complete, end-to-end system for real-time personalised messaging, we have not only taken another great stride towards achieving the ultimate retention marketing solution, but we’ve also become the first platform to offer real-time retention marketing in such a sophisticated and easy-to-deploy manner.”
source : www.igamingbusiness.com
