Novomatic’s Admiral Sportwetten scores sponsorship deal

Austrian betting company Admiral Sportwetten has entered into a sponsorship deal with Admira Wacker, a football club that plays in the country’s Bundesliga domestic top-tier team competition.

Under the deal, the terms of which were not disclosed, Admiral Sportwetten will benefit from various branding, promotional and advertising opportunities.

These will include television-relevant advertising, a presence in and around the club’s BSFZ-Arena home stadium, as well as branding placement on Admira Wacker promotional material and PR.

Admiral Sportwetten, a subsidiary of the Novomatic Group, will also have access to the VIP and business club facilities at BSFZ-Arena.

Alexander Friedl, general manager of Admira Wacker, said: “We are happy to have entered into a partnership with a strong partner in the field of sports betting and to have brought them in as a sponsor.”

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