Online payment processor Skrill has agreed a deal with former bet-at-home subsidiary RaceBets.com to launch its 1-Tap payment solution in time for the start of the Cheltenham Festival today. RaceBets now offers Skrill 1-Tap as a payment method for its mobile and desktop offerings, allowing users to place bets with a single tap. It connects with the company’s digital wallet to offer quick and simple payments for merchants and customers without having to enter login details or credit card information for every transaction.
Customer details are saved after they make their first payment, allowing them to make payments easily. The solution is designed to boost conversion rates, optimise the mobile experience for users and increase customer spend.
RaceBets becomes the latest operator to launch the solution, which is already integrated with companies such as Betfred, Bet365 and SBOBet.
The operator offered 266,534 races from 928 horse and greyhound tracks around the world in 2014, and allows UK customers to stream events live.
“We know that ease of use and convenience are important factors to both our consumers and merchants,” Skrill vice president of gambling Paul Barclay commented. “Our 1-Tap solution was developed with this in mind and has been very popular with merchants as they seek to make the online payment process as slick as possible. RaceBets customers can now make seamless payments in a secure way wherever and whenever they wish.”
“The future is mobile and Skrill’s focus on innovation means we are able to meet customer’s changing needs,” he continued. “We will continue to focus on delivering technology-led products that suit our customer’s needs.”
RaceBets head of operations Oliver Sauer said the launch of Skrill 1-Tap would significantly reduce friction for customers when placing bets.
“This is particularly important for us as we offer an unrivalled horse racing betting product – racing 24 hours a day from 40 different countries,” he said.
“We have been particularly impressed by Skrill’s innovative approach to digital payments and appreciate their gambling heritage and expertise in the payments sector, which will help us deliver a smooth payment process to our customers,” Sauer added.
The Cheltenham Festival begins with Champion Day today, and runs until Friday.
source : www.gamingintelligence.com
