Ihre Consulting to manage Bonnier Gaming affiliate programme

Affiliate management specialist Ihre Consulting will run Swedish operator Bonnier Gaming‘s affiliate programme with the aim of growing its brands across a range of European markets.

Bonnier Gaming’s brands include Redbet.com, Vinnarum.com, Whitebet.com, Mamamiabingo.com and Bertilbingo.com; while key markets will be the UK, Sweden, Norway, Finland, Germany and Poland.

Stockholm-based Ihre Consulting’s key region is Scandinavia, with Germany, UK, Canada and Australia closely behind.

Edward Ihre commented: “Working with Bonnier Gaming is a great partnership for us. They have a great product lineup with multiple brands on offer, enabling us to work closely with them to provide key partnerships with affiliates within in these areas. Their target markets are ones we are strong in and we are extremely pleased to be working with the Bonnier team”.

Kristofer Bergdahl, Head of Aquisition from Bonnier Gaming, added: “Working with Ihre Consulting was a natural choice for us. Their strength within Scandinavia and Germany enables us to raise our exposure within these key markets.  Our flagship brand Redbet is an extremely attractive product and we are excited to take this brand to the next level. ”

source : www.igamingbusiness.com

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