Betting platform specialist OpenBet has hailed the performance of its technology during last week’s Cheltenham Festival as it handled more than 25 million bets and 146 million account transactions over the four-day event.
The London-based group said mobile had come to the fore, with an average 63% of bets placed via the channel during the 2015 Festival.
The number of sports bets per minute going through the platform peaked at 20,000, an increase of 40% on last year’s peak. Cheltenham is OpenBet’s second busiest fixture of the year in terms of simultaneous transactions after the Grand National.
Jeremy Thompson-Hill, chief executive at OpenBet, commented: “We are incredibly proud of our performance and reliability throughout such a significant and demanding event. The fact that a global retail giant like Amazon averaged 3,840 orders per minute on Black Friday shows the sheer scale of our sports betting and account platform. The mobile statistics underline the ongoing shift in player behaviour – and the benefits of our commitment to an omni-channel strategy in delivering technology that supports player needs and provides the performance OpenBet is known for.”
source : www.igamingbusiness.com