PMU hands senior marketing role to Loiseau

French racing operator Pari Mutuel Urbain (PMU) has appointed Samuel Loiseau as its new director of marketing and clients.

Loiseau will replace Cyrille Girauda, who stepped down from the role last year.

In his new role, Loiseau will assume responsibility for various services such as marketing activities, digital and customer service.

Loiseau has held various positions at a number of companies including the French arm of Kraft Goods, Groupe Casino, SFR Group and Espace SFR.

source : www.igamingbusiness.com

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