Mobile and tablet casino operator LeoVegas Gaming has further expanded its marketing activities in the UK with the launch of a new social media campaign.
Consumers in the UK will be asked to share photos of their best before and after hair transformation ‘selfies’ in the morning.
Photos can be uploaded with a caption to the LeoVegas Facebook page or shared on Twitter using the hashtag #MorningMane.
The winning entrant will receive a £75 gift voucher for the salon of their choice.
The social media campaign comes shortly after the launch of a television advert that also features a hairstyle theme.
Shenaly Amin, UK country manager for LeoVegas, said: “Following the launch of our new TV advert which shows Leo the Lion having his mane styled, we wanted to see if people in UK have a hair-do to compete with his.
“We’re really looking forward to seeing all of the entries – we’re sure they will keep us entertained.”
The competition will run until April 6 and winners will be announced on April 13.
source : www.igamingbusiness.com
