PokerStars, the online gambling brand owned by Amaya Gaming, has confirmed the launch of its new sports betting platform in Beta mode.
As reported by iGaming Business, PokerStars announced in January that its online sportsbook would launch ahead of schedule during the first quarter of this year.
The service went live on Tuesday and is currently only available in Beta mode.
A PokerStars source told the Pokernews.com website that the sportsbook would soon be available from internet browsers and mobile, as well as being fully integrated into the new PokerStars 7 client.
The beta launch is the last step before the sportsbook is officially launch in some selected markets – a move that is expected to take place within the next few months.
The launch comes after parent company Amaya Gaming posted heavy growth across its key financials for 2014.
In a statement accompanying the results, the firm said: “The corporation anticipates PokerStars will launch its beta version of its sports-betting product, available both on the web and in the PS7 client, in certain jurisdictions in the near future, with rollout to other markets across the dot-com network through the next two quarters of 2015.
“The company anticipates launching sports betting on mobile in 2015 as well.”
source : www.igamingbusiness.com
