Retention marketing solutions provider Optimove has revealed plans to aggressively expand its business with a focus on the UK and US markets in 2015, after seeing its revenue and active user numbers double last year. While the company did not reveal exact figures for revenue, it reported that its number of clients grew 89 per cent to 150 in 2014, with the company seeing its headcount grow 60 per cent to 65 employees.
The supplier works with a wide range of social casino and real-money gaming operators such as 888, Zynga and Caesars Interactive, delivering more than 670m marketing messages to 31.6m unique customers on behalf of its clients.
The most-used message delivery channel was email, with around 221m emails sent, followed by Facebook, which recorded 113.5m ad impressions. Around 9.4m notices were registered via clients’ platforms, with 6.5m messages sent on SMS and 3.4m mobile push notifications sent.
“New marketing technologies are becoming integral to the success of consumer-centric companies of all sizes, across a large number of verticals,” Optimove founder and chief executive Pini Yakuel commented. “We are proud to play an important role in helping those companies embrace this new era of customer marketing.
“Since laying the initial groundwork in 2010, we are now well positioned to lead the automated retention marketing field. Our 100 per cent year-over-year growth is testament to the strength of our team and the hard work they’ve invested to get us to where we are today.”
The company plans to continue expanding in 2015, focused on growth in the US and UK markets. It is looking to hire aggressively in all departments, while assigning additional resources to research and development and product development initiatives.
The company has recently established a UK office managed by the former global vice president of ecommerce business Digital River, Richard Mitchell, while Joel Lesher has been poached from digital marketing company ExactTarget to grow its retail business in the US.
“We look forward to another great year in 2015 as we continue to educate the market on the importance of capitalizing on one’s existing customers, while becoming the ultimate end-to-end retention marketing solution,” Yakuel added.
source : www.gamingintelligence.com
