Multinational internet corporation Yahoo has announced plans to expand its services into the daily fantasy sports market in the US.
According to Forbes contributor Marc Edelman, Yahoo will provide competition for FanDuel and Dratfkings, which are currently regarded as the two main fantasy sports operators in the US market.
Despite Yahoo being a new entrant into the market, Edelman suggests the firm could utilise its established search business to drive traffic to its games.
Yahoo had previously opted against entering into the US daily fantasy sports market due to ongoing legal concerns over such games and where they fit in with current sports betting regulations in the country.
However, the market has expanded during the last few years, with such gaming becoming more common across the country, and the corporation has opted to make its move.
Edelman, an associate professor of law at the City University of New York’s Baruch College, also suggests that the move by Yahoo could convince other companies to also move into the market.
US pay-television broadcaster CBS Sports Network currently rivals Yahoo in the US full-season fantasy football market and has been linked with a move into the daily sector.
source : www.igamingbusiness.com
