Canada’s Pollard Banknote has signed an extension to its lottery services contract with the Arizona Lottery, continuing its long‐standing relationship with the lottery that began over seventeen years ago.
Pollard will continue to provide instant ticket printing and production services to the lottery January of next year.
“Since we began working with Pollard Banknote almost two decades ago, we have developed a strong partnership with the company and look forward to building on the success we have already achieved together,” said Tony Bouie, executive director of the Arizona Lottery. “We have worked closely with the company to leverage its unique products to help grow our instant and pull‐tab ticket sales and will continue to explore new innovations that will offer our players even more value and excitement.”
In addition to providing instant game and pull‐tab ticket printing to the lottery, Pollard provides marketing support and strategic planning, research, design testing, and portfolio management.
As the lottery’s main provider of bingo games, Pollard has helped grow category sales by 32 per cent over the last six years, reaching a record $42m in total bingo sales in fiscal year 2014.
Pollard has also produced the majority of the lottery’s Crossword games, with sales steadily trending up in over the past five years.
“We are very proud of our enduring partnership with the Arizona Lottery,” said Jennifer Westbury, executive vice president, Sales & Customer Development for Pollard Banknote. “Through ongoing consultation, the lottery has over the years taken advantage of many of our print innovations, including Scratch FX and the upcoming summer launch of a family of games featuring our striking neon ink.
“We are very excited to have the opportunity to continue working with the lottery to produce the best games possible to generate revenues for a variety of state programs.”
Since July 1981, the Arizona Lottery has paid out more than $5.8bn in prizes to players, more than $3bn in net funding to the state and more than $686m in commissions to retailers. Proceeds from sales of lottery tickets, nearly $3.4m per week, fund a variety of state programs including economic and business development, education, environmental issues, and health and public welfare.
source : www.gamingintelligence.com
