Online betting company My Club Betting has teamed up with UK pay-television broadcaster Premier Sports to become the official broadcast sponsors for the 2015 Copa América national team football tournament.
Taking place in Chile from June 11 to July 4, the event will feature teams from the South American region, including reigning champion Uruguay.
My Club Betting will offer various pre-match and in-running markets throughout the tournament, which will be broadcast on UK television by Sky, Virgin and TalkTalk, as well as streamed online via Premier Player.
“We are pleased to have forged this exclusive relationship to become the official broadcast sponsors for the biggest tournament of the year,” My Club Betting group marketing director Mark Adams said.
“This is biggest football tournament outside of the World Cup, with so many established and recognised stars on show.
“The Copa América is a fabulous opportunity to showcase the My Club Betting brand, which offers many live in-play opportunities for our clients.”
As part of its strategy, My Club Betting will donate a percentage of net revenue generated during the Copa América to a chosen charity.
The nominated charity for the Copa America is Street Games, which will receive 20% of the revenue collected during the tournament.
Richard Webb, director of operations at Premier Sports, added: “We are delighted to welcome on board MyClubBetting.com as Broadcast Sponsors to the 2015 Copa América.
“It is a super brand to be associated with, as it not only offers real value to the punters, but superb money-back investment in local clubs around the UK and Ireland.”
