Betdigital seals omni-channel deals with Ladbrokes, Betfair & Gala Coral

UK-based games developer Betdigital has sealed a number of partnerships to roll out its slot games across all channels for leading operators such as Betfair, Ladbrokes and Gala Coral.

A range of omni-channel slot games including Crazy Pots and Wild Jewels will launch across retail, mobile and desktop, and are to be integrated using Betdigital’s SystemX solution which allows for integration within 12 weeks.

The games will also be delivered online through platform providers OpenBet, Playtech and Microgaming.

Betdigital will also work with partners such as IGT, NetEnt and NYX Gaming Group to launch additional online gaming content for retail betting operators.

“Our strong results from working with OpenBet, Playtech and Microgaming means there is huge demand for our content,” Betdigital chief executive Heath Samples said of the new partnerships.

“Betdigital is perfectly positioned to enable companies to gain maximum returns from omni-channel expansion.”

The flurry of deals sees Betdigital ramp up its omni-channel expansion, which began through its deal with William Hill, announced last week. This saw its content rolled out across all channels via the GECO Gaming remote games server (RGS).

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