Gibraltar-based iGaming operator BetVictor has struck a deal to become the official global betting and gaming partner of current Premier League champions Chelsea FC.
The partnership will see BetVictor create special offers and betting markets on the team, with the operator’s branding also appearing throughout Chelsea’s Stamford Bridge stadium.
The operator said the deal would help boost its visibility worldwide due to the huge appeal of the team and the Premier League.
To promote the partnership, BetVictor will create a series of special markets around the team as it attempts to retain the Premier League trophy in the 2015/16 season, as well as progressing in the UEFA Champion’s League.
The operator will also collaborate with the club on a series of joint social media and digital marketing drives over the course of the campaign.
“We are delighted to welcome BetVictor into the Chelsea family, and look forward to working alongside one of the biggest names in global betting,” Chelsea managing director Christian Purslow said. “BetVictor is a market leader and I am sure Chelsea supporters will be able to benefit from this new partnership in the coming year.”
BetVictor chief executive Andreas Meinrad added: “We are delighted to announce our partnership as the global betting partner of the Premier League champions. Chelsea is the perfect fit to meet our needs as we continue to grow.”
The partnership is one of the first steps in BetVictor’s drive to re-establish itself as a leading iGaming operator under new CEO Meinrad, who is looking to recruit a new management team and focus the business on its core football betting offering.
source : www.gamingintelligence.com
