Mansion Group has struck a deal to become the official shirt sponsor of English football team AFC Bournemouth after the club gained promotion to the top-tier Premier League.
Under the agreement, the terms of which were not disclosed, the online gaming operator’s logo will appear on the front of players’ jerseys and training wear.
Mansion Group will also collaborate with the club on a range of commercial projects and mutually beneficial marketing activities.
“We are excited to be working closely with AFC Bournemouth across a range of endeavours that will further enhance and develop both of our brands,” Mansion Group chief executive officer Sagi Lahav said.
“This partnership will also allow AFC Bournemouth fans and our casino members alike, to benefit from the deal.”
Rob Mitchell, commercial director at AFC Bournemouth, added: “Mansion is one of the globe’s biggest names in the online betting and gaming industry, with a history of sporting partnerships.
“This is a major commercial deal for AFC Bournemouth and we look forward to a successful partnership ahead.”
Mansion Group will be familiar with the Premier League commercial market, having previously enjoyed partnerships with both Tottenham Hotspur and Manchester City.
