Australian A-League football club Brisbane Roar has agreed a one-off deal for Ladbrokes to serve as its front-of-shirt sponsor during an exhibition match with English Premier League side Liverpool.
Under the agreement, the bookmaker’s logo will appear on the front of Roar players’ jerseys during the match on July 17.
Limited numbers of jerseys will be produced for the match, with no replica versions being made available for purchase.
Ladbrokes sponsored the club in a different capacity during the 2014-15 season and will continue this support in the 2015-16 campaign.
James Burnett, chief marketing officer at Ladbrokes Australia, said: “This is the first time Ladbrokes have had front-of-shirt position on a jersey and we are delighted that it is for such a high-profile game.”
source : www.igamingbusiness.com
