Panbet’s online betting brand Marathonbet has signed one of its biggest sponsorship deals to date, becoming the new UK betting partner for leading Premier League club Liverpool FC in a number of select markets.
Marathonbet has signed a three-year deal and replaces Betfair as Liverpool FC’s regional betting partner. The partnership excludes a number of markets including Australia, Brazil, Finland, Sweden and Norway, as well as all of Asia, similar to the club’s previous deal with Betfair which only covered the UK, Spain, Ireland, Denmark, Bulgaria and Italy markets.
Marathonbet will move to engage with Liverpool fans through exclusive odds and special offers. The operator has already launched a special promotion in the UK market, offering odds of 10-1 on Liverpool finishing in the top four in the upcoming 2015/16 Premier League season. The company will also roll out a number of unique markets and specials on its site.
The deal allows Marathonbet to tap into Liverpool’s fan base through stadium branding, access to first team players and former legendary players, as well as having its branding appear on promotional materials.
“This stands as a milestone in the history of Marathonbet. Liverpool Football Club is one of the most famous sporting organisations in the world, and we’re extremely confident that this partnership will help Marathonbet become an increasingly recognised brand on a global level,” Marathonbet head of sponsorship Shaun Simmonds said.
“We couldn’t be more excited to connect much further with the Liverpool fans, who are among the most passionate and engaged fans in the world of sport.”
Liverpool chief commercial officer Billy Hogan said he was delighted to welcome Marathonbet as the club’s latest betting partner.
“I am sure that their odds and special offers will appeal to our fans and we look forward to the 2015/16 season with them on board,” he added.
source : www.gamingintelligence.com
