French Ligue 1 top-tier football clubs Lille OSC and OGC Nice have both agreed new partnerships with companies from the gambling sector.
Lille has extended its sponsorship agreement with casino operator and entertainment group Partouche.
Under the agreement, Partouche branding will appear on the upper-right chest of Lille’s playing shirt during the upcoming 2015-16 season.
The new agreement will extend Partouche’s support of the football club to a 12th season.
Meanwhile, Nice has entered into a commercial partnership with online poker operator Winamax.
Under the one-year deal, which will run for the duration of the 2015-16 season, Winamax branding will appear on the front of Nice’s playing shorts.
The operator will also benefit from a branding presence around the club’s Allianz Riviera stadium as well as activities on Nice’s website and social media channels.
The deal comes after Winamax this month struck a similar deal with Ligue 1 side Olympique de Marseille.
source : www.igamingbusiness.com
