Cherry-owned Scandinavian affiliate network Game Lounge has agreed a deal to acquire a prominent Finnish affiliate’s domains for €1.2 million ($1.3 million).
Under the agreement, Game Lounge will take ownership of various domains such as Nettikasinovertailu.info, Netticasino.eu and Onlinecasinofindr.com.
In a statement, Game Lounge said it expects the deal to help increase its presence in the Finnish market, while parent company Cherry said that the agreement will give marketing support to its existing brands.
The agreement will be fully financed by Game Lounge operations.
“Through this acquisition, Game Lounge continues to further strengthen its position as one of Scandinavia’s leading affiliate networks,” Game Lounge chief executive Jonas Cederholm said.
“We see significant potential with the acquisition and it will play an important strategic role for the launch of our next white label in Finland.”
Fredrik Burvall, chief executive of Cherry, added: “We have been very pleased with the performance of Game Lounge so far, and this acquisition will increase volumes at a much lower cost, both for Cherry’s current brands and upcoming white labels.
“The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition.”
