Binary options broker 24Option.com has entered into a partnership with French Ligue 1 football club Olympique Lyonnais, a deal that is said to represent the first of its kind in the country’s sports market.
The deal will run for two years, from the 2015-16 season through to the end of the 2016-17 campaign.
Under the agreement, 24Option.com will become an official partner of the club and benefit from branding placement on the sleeves of Lyon’s playing shirts.
24Option.com branding will also appear on LED signage inside the team’s Stade de Gerland home stadium as well as on club communication materials.
“The club offers us a unique platform to target the French market and we’re anticipating a successful partnership,” 24Option.com director of partnerships Emma Morris said.
Olympique Lyonnais president Jean-Michel Aulas added: “24Option.com is one of the most ambitious sports business stakeholders in Europe and a real leader in the online trading market.
“They share the same ambitions as Olympique Lyonnais, and we are delighted they chose us to be partnered with.”
source : www.igamingbusiness.com