Casino resort company Donaco International has entered into a new commercial partnership with English Premier League football club Manchester United.
Although the terms of the deal were not disclosed, it has been confirmed Donaco will serve as the club’s first-ever official casino resort partner in Thailand, Laos, Cambodia, Vietnam, Myanmar and South Korea.
Donaco will utilise official club branding and content to connect with United’s 325 million-strong fan base across Asia.
Joey Lim, managing director of Donaco, said: “Through our partnership with Manchester United, we look forward to delivering compelling marketing campaigns to better engage with our customers and fans and help expedite our growth and footprint across the region.”
The deal comes after United earlier this month also struck up a partnership with Marathonbet.
source : www.igamingbusiness.com
