Gaming software and services supplier Playtech has struck a deal to integrate its retail software across more than half of Talarius’ Quicksilver-branded UK high street Adult Gaming Centres (AGC).
Playtech Retail, in partnership with SG Gaming, will work closely with Talarius over the coming months to migrate from the company’s existing platform to Playtech’s full enterprise management system across 92 venues operating under the Quicksilver brand.
Under the deal, Talarius, which is a subsidiary of Australia-based Tatts Group, will also receive Playtech B3 games such as Heart of the Jungle and branded content such as Little Britain.
Playtech Retail will also work closely with Talarius to develop titles specifically designed for the AGC sector.
Talarius has more than 160 venues in the UK under its Quicksilver, Silvers and Winners brands.
“This marks a new success within the AGC space, a market in which we see considerable further growth,” Playtech chief operating officer Shimon Akad said.
“Playtech Retail has made fantastic in-roads this year in adding to its already market-leading position and I’m very confident this will continue to grow.”
Andy Whitworth, head of gaming strategy at Talarius, added: “We are very pleased with the deal and the undoubtedly positive impact it will have across the board.
“This marks a new phase for many of our UK venues, offering premium multi-channel content and marketing mechanics previously unavailable in our market. This will not only benefit the business, but also most importantly, enhance our players’ overall gaming experience.”
Playtech Retail supports 40,000 terminals worldwide and provides tools such as player, machine, content and multimedia management, rules-based rewards, jackpots, tournaments, bonus payments, loyalty, CRM, responsible gaming, security, monitoring and business intelligence.
source : www.igamingbusiness.com
