Betgenius rolls out e-sports betting product

Sports betting technology provider Betgenius has moved to expand its range of solutions on offer to the industry by launching a market inventory of pre-match and in-play e-sports betting products.

The market will enable operators to fully automate pre-match betting and offer customers access to hundreds of market types on various live events featuring games such as ‘League of Legends’ and ‘Heroes of the Storm’.

The new product features live scoreboards and various other engagement tools that can be accessed via desktop, tablet and mobile devices.

“This is a real first in our industry and I am thrilled that we can now offer such an exclusive product to our customers,” Betgenius chief executive Mark Locke said.

“Over 30% of current e-sports fans have engaged with some form of betting online – this represents an excellent opportunity for the market.

“On recognising this, we began building a sophisticated product line that not only offers pre-match odds across all major competitions base but also a full live betting offering, which is generated through our specialist software capability.”

Meanwhile, Betgenius has appointed Mike Strong as global sales director as part of an effort to strengthen its sales service.

Strong will join the firm from Opta, where he had been serving as sales director for the past four years.

In his new role at Betgenius, Strong will oversee day-to-day sales operations and support the company’s international growth.

“Mike will play an important part in our drive for growth and will be integral to our goal to remain a world leader in sports betting, gaming and data integrity,” Locke said.

Speaking about his appointment, Strong added: “I’m excited about the current outsourcing opportunities for bookmakers worldwide and Betgenius’ position as the trusted partner and leading revenue generator in the betting and gaming industry.”

source : www.igamingbusiness.com

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