Dallas-based sweepstakes marketing provider CataBoom has entered into a strategic partnership with mobile technology provider JOINGO to offer land-based casinos new products designed to ramp up player engagement and boost retention.
The deal will initially see CataBoom’s platform integrated into JOINGO’s newest feature, Prize Play, which allows casino operators to integrate sweepstakes and instant win games into their mobile apps.
Prize Play offers JOINGO clients solitaire and spinning wheel games, allowing users to play, collect points and enter into daily prize draws, with the Tamarack Junction Casino in Reno the first to launch the new feature.
CataBoom already works with Ruby Seven Studios and FlowPlay, allowing each to offer sweepstake products to customers.
“We are thrilled to announce our partnership with CataBoom, and look forward to bringing more CataBoom games into our casino customers’ apps,” JOINGO director of gaming products James Poole said.
“Prize Play is just one of the many solutions we have created to quickly propel our customer’s mobile engagement strategies forward. JOINGO and CataBoom technologies are a perfect fit as we see mobile and gaming converge at a rapid pace, and casinos look for the most effective ways to connect with new and existing players.”
CataBoom chief executive Todd McGee said that his company had recognised that consistently rewarding consumer behaviour is “paramount” to success.
“With JOINGO, we’ve found a partner who is setting the bar for mobile engagement in the casino gaming industry, and together we are able to deploy powerful solutions that make an immediate impact and create ongoing consumer engagement,” he said.
source : www.gamingintelligence.com
