The Health Lottery, the UK-based lottery operated by Northern and Shell, has re-launched its affiliate programme in partnership with digital marketing specialist Income Access.
The revamped affiliate programme has been integrated with Income Access’ management platform and will be managed by the Health Lottery’s in-house team.
“The Health Lottery values its affiliates highly and we’ve therefore decided to re-launch our affiliate programme in partnership with Income Access, whose easy-to-use, top-of-the-line software will allow affiliates to maximize their earning potential promoting our brand,” said Stan Myerson, joint managing director at Northern and Shell.
“Income Access’ long-standing reputation in the gaming industry and in affiliate management will help support The Health Lottery’s entry into new markets.”
Nicky Senyard, founder and CEO of Income Access, added: “We’re excited to support The Health Lottery’s acquisition via the affiliate channel with a programme managed by our internal team using our platform.
“Given the brand’s prestige and importance in the UK market, its new-look affiliate programme provides an important revenue opportunity for not just lottery affiliates but those working in other verticals as well.”
Launched in 2011 and regulated by the UK Gambling Commission, The Health Lottery has generated more than £68m for UK charities such as Mencap, Dementia UK, and the Alzheimer’s Society among others.
The Health Lottery recently underwent a rebrand, and announced Anthea Turner as its new celebrity brand ambassador.
source : www.gamingintelligence.com
