Former Inspired exec joins Odobo to head up content strategy

Gibraltar-based platform provider Odobo has brought in Mat Ingram, former managing director of interactive for Inspired, to head up the company’s content strategy.

Ingram brings with him twenty years of experience in the design, production, management and strategy of gaming products.

He was managing director of interactive for Inspired between November 2013 and October 2014, having been MD of games for the preceding three and a half years. Prior to that he served as software development for Inspired, joiniing the company in July 2003.

Odobo said that among the skills Ingram has to offer is a strong background in game design, production and compliance, with a highly technical background that complements Odobo’s proprietary technology offering.

“Our focus is on quality content and games that stand out in a crowded market,” said Odobo founder and CEO Ashley Lang. “Mat is using his expertise to identify what operators and their customers want, delivering relevant and attractive content that drives player engagement.

“We’re proud that Mat has chosen to work with Odobo and we’re excited by his energy and ideas.”

Ingram will be tasked with driving “must-have” content to the Odobo platform in order to maximise commercial success for its operator partners. The platform currently has more than 60 games on offer.

“Odobo’s sophisticated Developer Program makes the development of casino games quicker, more cost-effective and accessible for studios of all sizes that are committed to delivering great content,” said Ingram “With an exciting roadmap already in place, the opportunity to engage with Odobo at this time was hard to resist. It’s a pleasure to be working with world-class technology and such a passionate team.”

source : www.gamingintelligence.com

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