Fantasy football start-up Oulala targets UK market

Daily fantasy football platform Oulala has launched a new monetised version of its website in order to target players in the UK.

Oulala said the platform is the first of its kind as it is based on skill rather than luck, featuring a unique scoring system that has been created using historical data from Opta.

The operator said the platform is also believed to be the first to allow players to make changes in real-time as games are being played.

Launched in 2014, Oulala enables players to create their own fantasy football team and compete against friends for real-money prizes.

The company has attracted more than £1.5 million (€2 million/$2.3 million) in investment, including a sum from British businessman Graham Martin.

In addition to the UK, Oulala is set to launch its service in Australasia before the end of the year.

Valery Bollier, founder and chief executive of Oulala, said: “Today, football fans are looking for the opportunity to interact and adapt in real-time; they want to develop and prove their skills and, ultimately, be brought closer to reality.

“Our focus now is very much on increasing our user base and overall presence in new markets – the UK being perhaps one of the most important for us.

“Within 12 months we hope to close on a further £7 million investment, money which will enable us to drive these plans further forward.”

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