UK-based betting systems supplier A Bet A has joined forces with virtual sports specialist Kiron Interactive to launch what it claims is the first ever progressive jackpot pool bet for virtual racing.
The Punter’s Jackpot will be available in UK licensed betting offices every 15 minutes throughout the trading day, providing customers with the chance to win prizes up to £15,000.
Those placing a £1 bet on the first four horses home in 14-runner races on Kiron’s Dashing Derby virtual racing will scoop or share the winnings, with jackpots rolling over if they are not claimed.
A Bet A operations manager Jason Hardman said the new jackpot game would have multiple benefits for the independent sector.
“The Punter’s Jackpot will add risk free revenues to the bottom lines of operators and help with both retention rates and dwell-times in their shops,” he said. “It will also generate excitement on the premises, add atmosphere, and encourage collateral spend from customers invigorated by the heightened expectation generated.”
Those who miss out on the jackpot but still predict the first three horses right will have a free bet on the next pool game, with each new jackpot set to start at a minimum of £1,000.
A Bet A are to work with a licensed pool operators to deliver the product into LBOs and expects the game to go live at the beginning of December. It will be available to all operators utilising A Bet A’s bet management system in the first instance.
“Everybody talks about innovation being required in the industry, but we’re the ones actually delivering it,” said Hardman. “We are out to capture the punters’ imagination and bring them back into our customers’ shops.”
source : www.gamingintelligence.com
