TVG, a wholly-owned subsidiary of online betting operator Betfair, has opted to rebrand HRTV, a rival pay-television broadcaster it acquired in February from gambling and horseracing company the Stronach Group.
As reported by iGaming Business, the acquisition deal enabled TVG to obtain television rights to racecourses owned and operated by the Stronach Group.
HRTV television operations have also been combined with Betfair’s own TVG horseracing television network.
To support this development, TVG will rebrand HRTV as TVG2, with its hrtv.com website also being renamed as tvg2.com.
TVG said the move would enable it to “better leverage its television production infrastructure to provide improved horse racing television products to consumers and television distributors alike.”
Kip Levin, chief executive of TVG, added: “We’ve made good progress in integrating the two television productions, and integrating the brands was the logical next step in the process to optimise television coverage for horseracing.”
source : www.igamingbusiness.com