Senet Group, the self-regulatory body for the UK gambling industry, has launched a major social media campaign in which it looks to warn young men of the importance of responsible gambling.
The three week campaign, using the hashtag #gamblesmart, launches today (November 13th) and users shareable, humorous content to highlight responsible behaviour such as setting limits, never gambling when angry and never betting more than a person can afford.
Doncaster Central Member of Parliament Rosie Winterton, who has taken a particular interest in problem gambling, said she was delighted that 6,000 bookmakers’ shops across the UK will be promoting responsible gambling behaviour.
“It’s important the industry takes seriously the need to protect vulnerable people,” Winterton said.
“Our campaign is all about prevention,” Ron Finlay, Senet Group chief executive, explained. “It’s designed to be funny and shareable, but with an underlying serious message about how to prevent gambling becoming a problem.”
The campaign is the second to be launched by Senet Group after its “When the fun stops, stop” drive earlier this year, which began in January.
The association was set up in September 2014, designed to act as a watchdog for the industry and introduce voluntary measures to ensure gambling products are promoted in a responsible manner.
The new campaign, designed by youth marketing agency Livity, will see Senet Group distribute real-life videos of things going wrong when people don’t follow the tips on Facebook, with similar messages sent out on Twitter. These videos will also be shown on gaming machines in bookmakers’ shops and on their online channels.
A special website, Whenthefunstops.co.uk, will contain more information about the campaign and where to find help and support, will also be promoted.
All Senet Group members, William Hill, Ladbrokes, Coral, Paddy Power and Scotbet, will devote their shop windows to the campaign for three days from Monday November 16th.
source : www.gamingintelligence.com
