Online sports betting and casino brand 138.com has opted to launch an affiliate programme in partnership with Income Access.
The operator, which offers European players an Asia-focused gaming experience, has integrated the acquisition-tracking platform of Income Access.
As part of the agreement, affiliates that sign up for the programme will benefit from a flat 40% revenue share for the first three months.
After the promotional period, the contract reverts to a standard tiered revenue share model, with commissions varying between 30% and 45%, depending on the affiliate’s monthly performance.
“I’m excited for us to launch our affiliate programme on the Income Access platform, whose reputation in streamlining affiliate management is second to none,” said 138.com head of affiliates Stephanie Wynters.
“We’re also looking forward to using their Ad Serving tool to improve the performance of our affiliate marketing campaigns and of our other acquisition channels as well.”
Nicky Senyard, founder and chief executive of Income Access, added: “A huge brand in the Asian market, 138.com is growing rapidly in popularity among European sports-betting and casino players.
“It offers a major opportunity to affiliates in both verticals and in the emerging vertical of financial betting as well.”
source : www.igamingbusiness.com
