Playtech brokers long-term Sun Bingo deal

Playtech has announced that its Virtue Fusion bingo division has agreed a five-year deal with News UK to operate its ‘Sun Bingo’ and ‘Fabulous Bingo’ brands.

Under the agreement, the Sun Bingo and Fabulous Bingo websites and mobile variants will launch in August of next year following the migration of existing players to Virtue Fusion’s UK bingo network.

Established in 2005, Sun Bingo is widely regarded as one of the UK’s largest and most popular online bingo service.

Mor Weizer, chief executive of Playtech, said: “The Playtech-powered Sun Bingo will use cutting-edge technology to offer best-performing and highly innovative bingo and side games, with fantastic promotions and prizes and the industry’s largest jackpots.

“This is a fantastic partnership that is aligned with our ongoing strategy of working with the best operators and media brands in regulated markets.”

source : www.igamingbusiness.com

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