Game analytics and marketing company deltaDNA has appointed David Zemke as its vice-president of business development in North America.
Zemke will help build awareness of the deltaDNA brand across North America as well as assume responsibility for growing the company’s client base of gaming operators across the region.
Zemke joins deltaDNA from entertainment media company Rovio, where he had been serving as director of advocacy.
Prior to his time with Rovio, Zemke held a number of senior positions at major gaming brands such as Sega, Konami, Electronic Arts, Glu and LucasArts, as well as mobile gaming firm DeNA.
“Having spent almost two decades with some of the industry’s biggest publishers and developers, I am excited to join deltaDNA and experience how player retention and monetisation looks from the other side,” Zemke said.
Mark Robinson, chief executive of deltaDNA, added: “David’s appointment is a major coup for deltaDNA.
“His experience in developing and marketing global mobile games businesses is unparalleled.
“David’s experience of player retention and monetisation strategies will lend itself strongly to building our business in the gaming sector.”
