Perform expands football portfolio with English Premier League rights

Digital sports content provider Perform Group has secured an exclusive rights deal to broadcast English Premier League football games live in five European countries including Germany.

Beginning from the start of the 2016/17 season, the three-year deal will allow Perform to broadcast live and on-demand Premier League matches in German, Austria and Liechtenstein, as well as in Switzerland and Luxembourg on a non-exclusive basis. The agreement includes clip rights across all five countries.

Perform said that its acquisition of the Premier League rights further enhances its growing portfolio of premium broadcast rights secured for Perform’s OTT video streaming service launching in selected markets in 2016, including Spain’s La Liga, the top Italian football league Serie A, France’s Ligue 1, the US National Basketball Association and the National Football League.

“We are delighted to have secured the exclusive English Premier League rights for Germany, Austria and Liechtenstein as well as the non-exclusive rights in Switzerland and Luxembourg,” said John Gleasure, chief commercial officer of Perform OTT.

“The arrival of Bastian Schweinsteiger and Jurgen Klopp has further increased interest in the Premier League across the German-speaking markets, and it is an exciting addition to our already extensive portfolio of exclusive live and on-demand content on our upcoming OTT offering.

“We will continue to add a range of both international and local rights to the service before our 2016 launch, and look forward to announcing further acquisitions in the very near future.”

The Premier League’s executive chairman Richard Scudamore said: “Perform has an established track record as a digital content provider and we are very pleased they have chosen to invest in our broadcasting rights in Germany, Austria, Liechtenstein, Switzerland and Luxembourg.

“We look forward to working with them to make the best Premier League content available to our fans in those countries.”

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