The Michigan Lottery has launched its latest WebPlay interactive offering, a new mobile bingo app developed by Pollard Banknote.
Power Bingo is the latest interactive product from Pollard Banknote that adds an interactive component to support instant tickets at retail outlets, offering players multipliers and instant wins with more prizes, including Players Club points and dollars off coupons.
Available as an app or in-browser play, Power Bingo is designed to “extend the life of instant scratch tickets by providing a dynamic, interactive game that is tied to an instant ticket”. Both the app and the web-based versions can also be played for fun without the purchase of an instant scratch ticket.
Since the launch of WebPlay in January 2012, more than 34m games have been played.
The Michigan Lottery was the first to launch a WebPlay game – Cashword – first as a $3 ticket and subsequently at $5 and $10 price points.
“At Pollard Banknote, we focus on developing innovations that will drive sales and attract younger players,” said Nancy Bettcher, Pollard’s vice president, product innovation & development. “Our WebPlay games extend the play value of an instant ticket with the understanding that technology – especially mobile technology – is an integral part of people’s lives.”
source : www.gamingintelligence.com
