Sky Racing World, a distributor of horseracing content to the Americas, is set to expand into the Brazilian market through a new partnership with Spanish gaming group Codere.
Under the deal, Tabcorp subsidiary Sky Racing World will provide wagering on Australian races in Brazil on an exclusive basis via Codere’s new advance deposit wagering (ADW) brand Suaposta, due to launch in the first quarter of next year, and a number of domestic tracks.
Suaposta customers and visitors to tracks covered by the deal will be able to bet online on more than 8,000 Australian races each year.
Sky Racing World will also distribute New Zealand and South African races later next year.
David Haslett, president and chief executive of Sky Racing World, said: “Our partnership with Codere allows South American horse-racing bettors to wager for the first time on Australian races which, as in the US and North America, will diversify their choice rather than competing with the domestic racing schedule.
“Codere’s strong position in Latin America and the brand’s relationships with iconic local racing venues make it an ideal partnership for us in the Brazilian market.”
