Amaya-owned PokerStars has confirmed the launch of its new BetStars sports betting brand in select jurisdictions.
The new Betstars.com, Betstars.eu and Betstars.uk websites will be available to access in their respective regulated jurisdictions via desktop computers as well as dedicated iOS and Android applications.
BetStars will initially offer betting options across more than 25 sports, including football, tennis and basketball, in addition to speciality offering such as e-sports and poker.
The brand will also feature in-play betting options as well as offers and various promotions, while additional sports, including horse racing, will be added next year.
BetStars will also be expanded to other jurisdictions in 2016, with support from an external customer acquisition campaign during the first half of next year.
Rafi Ashkenazi, chief executive of Rational Group, PokerStars’ parent company that was acquired by Amaya last year, said: “We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan.
“We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering.
“The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”
source : www.igamingbusiness.com
